Healthcare and Wellness Web Analytics and Attribution
In the face of cost cutting initiatives, showing the ROI of marketing is imperative. We set up analytics and attribution to validate and measure your campaigns.
What is web analytics and attribution?
Web analytics and attribution is the process of analyzing the path visitors take to a website and their behavior on a website. Web analytics allows organizations to see the amount of users, visits, pageviews, and actions for their websites. It also provides a insights into demographics and user intents. Web attribution looks at the acquisition path for a website. It allows an organization to see all the channel interactions an individual has before converting. For example, it can tell you an individual’s first interaction was organic search, then they were influence by display, and finally they converted after visiting your site from paid search.
We have experience creating HIPAA compliant web analytics and attribution strategies in the healthcare and wellness industry including programs for large healthcare systems. Each program closely aligns with your organization’s objectives and unique services. We have expertise in a variety of web analytics and attribution tools including but not limited to Google Analytics, Google Attribution, Impact Radius, and Visual IQ. We have used these tools to create impactful reports that highlight actionable insights. We leverage web analytics and attribution to measure and optimize all our integrated marketing programs. In addition, we have experience porting web analytics and attribution data into CRMs in order to build a full picture from awareness to in-person conversion.
- Start with a free consultation*
- If you want to move forward, we will continue discovery and project scoping
- Once we intimately understand your objectives, we can formalize the partnership**
- Then our experts become an extension of your marketing team and we hold ourselves accountable for results