Healthcare and Wellness Patient Acquisition
Impressions, clicks, and leads are nice talking points but don’t directly impact contribution margin. We create campaigns that can report and optimize patient volume.
What is patient acquisition?
Patient acquisition is marketing with the key performance indicator of driving patient volume. Unlike other marketing initiatives, success isn’t measured using impressions, clicks, or leads. Effective patient acquisition requires the connection of marketing data to an organization’s finance data. This connection is typically accomplished through a CRM. With this full view of the path an individual takes from awareness to appointment, an investment can be tied directly to its contribution margin.
We have experience creating HIPAA compliant patient acquisition strategies in the healthcare and wellness industry including programs for large healthcare systems. Each program closely aligns with your organization’s objectives and unique services. We leverage a custom mix of integrated marketing channels to drive patients that match the capacity and expertise at your organization. We work with your CRM to connect marketing spend all the way down to patient volume so we can see the true ROI for each initiative. This ROI data is then used to optimize campaigns and the marketing mix.
- Start with a free consultation*
- If you want to move forward, we will continue discovery and project scoping
- Once we intimately understand your objectives, we can formalize the partnership**
- Then our experts become an extension of your marketing team and we hold ourselves accountable for results