Healthcare and Wellness Paid Social
Organic social’s impact has drastically decreased, but paid social is still a viable method to reach targeted customers. We use it to drive revenue not just impressions.
What is paid social advertising?
Paid social is all advertising that is not free on social platforms like Facebook, Instagram, Twitter, YouTube, and Snapchat. It uses sponsored content or ads to drive desired actions from social pages and feeds. In addition, it provides in depth targeting tools to reach specific audiences using a range of demographic and intent segments. Paid social is most importantly a way to drive and measure ROI on social media and has become significantly more impactful than organic social as social platforms monetize their technologies.
We have experience creating paid social strategies in the healthcare and wellness industry including integrated marketing programs for large healthcare systems. Each program closely aligns with your organization’s objectives and unique services. We understand how social media algorithms have evolved and use paid social to get in front of people who are likely to convert. We have experience with comprehensive paid social strategies designed to engage existing or acquire new customers. We see paid social as one important part of your marketing mix to drive ROI.
- Start with a free consultation*
- If you want to move forward, we will continue discovery and project scoping
- Once we intimately understand your objectives, we can formalize the partnership**
- Then our experts become an extension of your marketing team and we hold ourselves accountable for results